PRIVACY POLICY FOR baseus.au
Our Privacy Policy was updated on [1-July-2024] .
Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.
- GENERAL PROVISIONS
This Privacy Policy (hereinafter referred to as the "Policy") applies to the processing of personal data collected in relation to the operations of the website baseus.au operated by Altertech Alliance Pty Ltd, a company duly incorporated under [Australia] and located at [19-21 Euston St, Rydalmere NSW 2116, Australia] with permission to independently sell Baseus brand products on this website.
This Privacy Policy sets rules pertaining to personal data protection and the security of the data submitted by you via the website.
- DEFINITIONS
The terms used in this document are of the meaning as follows:
Controller (otherwise referred to as “us” or “we”) – term used to refer to Altertech Alliance Pty Ltd, a company located at19-21 Euston St, Rydalmere NSW 2116, Australia.
Australian Privacy Principles (APPs) – a set of principles guiding the management of personal information in Australia, as outlined in the Privacy Act 1988 (Cth).
User (otherwise referred to as “you”) – a natural person who uses the website for their purposes, consisting in reviewing the website, creating an account on the website, using the services, or purchasing products offered by us.
Website – the website (baseus.au) operated by us, via which you may, among others, purchase our products, contact us, showcase Baseus brand etc.
Process, Processing or Processed – means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Personal Data – means information that is about any individual, or from which any individual is directly or indirectly identifiable, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.
- CONTACT WITH CONTROLLERS
Whenever you have a doubt or question regarding the processing of your personal data, you may reach us:
Via e-mail: Baseus.rma.au@crazyparts.com.au
LiveChat on our website
- PROCESSING OF YOUR DATA
- Is it necessary to provide your personal data?
The personal data within the meaning of the APPs is any information which, on its own or jointly with other information, allow identifying you, directly or indirectly. We may process your personal data in connection with the usage of the Website.
You provide us with your data when using the Website, including when reviewing the Website, searching for products, or registering on the Website. Providing data is voluntary but necessary for you to use the Website, as well as to achieve other goals. You may refuse to provide us with your personal data. However, such refusal may result in the inability to enter a contractual relation with us (e.g., inability to place the order).
In some cases, your personal data will be processed after obtaining your explicit consent. You may, at any time, withdraw the consent granted by contacting us via the chosen channel as provided above.
- What categories of data do we process?
While using the Website, we may collect (and process in the manner as described below) your personal data, such as:
- Contact data and login (e.g., name, surname, e-mail address, phone number)
- Location data, however only restricted to the country level in case you did not make a purchase
- Shipping address
- Billing data (e.g., abbreviated account number, address, tax number)
- Technical data (e.g., IP address, device ID number and information, information on operating system and/or search engine used)
- Statistical data (e.g., way of usage of the Website, history of purchases)
- Data saved on your account (e.g., purchase history, unfinished purchases)
- The contents of your communication with us (e.g., via contact form, live chat)
- The contents of your rating and comments on our website
- Profile name and profile contents in case you use the social plug-ins (e.g., Facebook, Instagram) available on our website
- Relationship data: We collect or obtain Personal Data in the ordinary course of our relationship with you (e.g., we provide a service to you).
- Third party information: We collect or obtain Personal Data from third parties who provide it to us (e.g., credit reference agencies; law enforcement authorities; etc.).
- Your preferences and settings for website display (as collected by cookies – please refer below)
- For what purposes and how long weprocess your personal data?
We process your data for the following purposes:
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Purpose of personal data processing |
Legal basis for personal data processing |
Retention period |
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Website usage: |
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- Usage of the website by the users – non-registered and registered Users (including review of our products posted by you on our page), and communicating with you in relation to the website. |
Our legitimate interest is providing the users with necessary functionalities of the website, as well as providing the users with complex information on our products (including reviews of the products by other users) .– APP 3.1 |
As long as it is necessary to fulfil the legitimate interest of a controller |
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- Your consent to analyzing user behavior and creating a forecast for the future, which is designed for displaying content to the user in accordance with his individual preferences and interests of the user |
APP 3.3 Your consent to analyzing your behavior and creating a forecast for the future. |
Until you revoke your consent, but in any case, not longer than 1 year after your visit on the website. |
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Account management & order handling: |
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Including: |
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- Usage of the website by registered Users (creation and operation of an account, etc.) |
Performance of a contract or taking steps at your request prior to entering into a contract. - APP 6.1 |
Until you decide to no longer use our Website by deleting the account |
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- Completing the transaction between you and us, including processing of your order, delivery of orders, customer support, payments, processing of returns, etc. |
Compliance with a legal obligation (e.g., arising from tax, custom, or accounting law) .– APP 6.2 and Article 6(1)(c) of the GDPR |
Time period arising from relevant legislation (e.g., tax provisions) |
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- Data processed with relation to review of our products posted by you on our page |
Our legitimate interest is providing the users with complex information on our products (including reviews of the products by other users). – APP 3.1 |
As long as it is necessary to fulfil the legitimate interest of a controller |
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- Carrying out internal statistics, analysis, customer satisfaction surveys, market surveys, and other similar activities |
Our legitimate interest is the enhancement of offered services, customer service, and website functionalities via analysis and statistics. - APP 3.1 |
Until you decide to no longer use our Website by deleting the account |
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Inquiry handling: |
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- Contact between you and us (e.g., via any means including via email, text message, social media, post or in person), including handling of your complaints, questions, and requests |
Our legitimate interest is ensuring the highest level of customer service. – APP 3.1 |
3 years from the last electronic contact or use of the Website |
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Marketing: |
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- Marketing activities, presentation of tailored advertisements and offers (including our newsletter) |
Your consent to receive marketing content and to adapt as precisely as possible products and services offered on the Website to your preferences or the preferences of a larger group of customers .– APP 7.1 |
Until you revoke your consent, but in any case, not longer than 1 year after you open the last communication received from us. |
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Website maintenance: |
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- Maintenance, management, preservation, and other related works on this websites |
Our legitimate interest is the provision of the proper functioning and maintenance of the Website and ensuring the safety of its use. – APP 3.1 |
As long as it is necessary to fulfil the legitimate interest of a controller |
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Management of claims: |
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- Establishment, assertion, or defense against claims |
Our legitimate interest is the legal necessity of proving facts and providing proofs in case of claims against or raised by us - APP 3.1 |
The period prescribed by law depending on the type of claim or legal proceedings (until the time limit provided for the claim under applicable laws expires) |
*Indicated periods of data retention (storage) may be extended if it is necessary to further process the data to defend or pursue legal claims. In such event, we will process data for the duration of the proceedings in the case in question.
Please note we may use your data for profiling for marketing reasons, but we will not use your data to conduct automated decision-making.
- How long will we process your personal data?
We may process your personal data based on the legitimate interests until our legitimate interests are fulfilled, or until you object to such processing. We will handle the data processed for other purposes for the period required by applicable law on, among others, taxation and accounting. In the absence of the provisions of such laws, we may process personal data for the duration of the contract and after its termination - for the period no longer than the statute of limitations of potential claims. For detailed information please refer to the table above.
- How we disclose your personal data?
When necessary, we may disclose your personal data to the following categories of recipients:
- Service providers, supporting us in daily operations (e.g., delivery, logistics, storage services, payment processing services, or IT services providers)
- Other companies within our companygroup when it is necessary to fulfil our obligations towards you
- Regulatory authorities, courts, or competent authorities (upon their request in order to comply with applicable standards and laws or to safeguard their rights and interests)
- Entities providing advisory services to us (e.g., our insurers, lawyers, tax advisors, and other advisors when necessary)
- Entities involved in formal proceedings (e.g., restructuring, merger, acquisition, or bankruptcy or liquidation proceedings)
- Postal service providers / couriers
- Operators of plugins for marketing purposes (e-mail marketing, SMS marketing, social media marketing, ads displayed on this website, loyalty programs)
- TRANSFER OF DATA
For the purposes described in this Policy, and to the extent permitted by applicable local laws and regulations, we may transfer your personal data to a country other than the country where you are resident.
The privacy protection laws of these countries or regions may be different, and the jurisdiction in which these global resources or servers are located may or may not protect personal data to the same standards as in your jurisdiction. However, we will still strive to comply with our Privacy Policy to protect your personal data, and we will follow the legal requirements of the country or region where the personal data is located to carry out the corresponding cross-border transfer and other processing of personal information.
- Safeguards for International Data Transfers
To protect your personal data during international transfers, we implement several safeguards:
- Appropriate security measures : We have appropriate security measures in place to protect your personal information from misuse and loss and from unauthorized access, modification or disclosure when transfered.
- Data Protection Agreements: We enter into data protection agreements with third-party service providers to ensure they comply with applicable data protection laws and maintain the confidentiality and security of your personal data.
- YOUR RIGHTS
You have a number of rights related to the protection of the personal data we process about you. Please be aware these rights may be subject to certain limitations arising from the specific provisions of the Australian Privacy Principles, and other related data protection laws, depending on the purpose and legal basis of the processing.
On the grounds of the APPs, you are granted the following rights allowing you to control your personal data and related processing activities:
- Right of access:you have the right to request from us to access your personal data and receive a copy of them. The first copy is free of charge (for subsequent ones, we may impose a fee in the amount resulting from the administrative costs).
- Right to rectification:you have the right to rectify your personal data if it is incorrect or incomplete.
- Right to erasure or restriction of processing:you have the right to request deletion of data or limitation of data processing. If the correctness, legality or our need to process your personal data is questioned, we will limit the processing of your personal data to the minimum necessary (storage), and in appropriate cases we will process it only for the purpose of establishing, pursuing or defending claims or, if necessary, for the protection of another natural or legal person, or due to other limited considerations resulting from applicable law.
- Right to object:you have the right to object to processing, if the data is processed in order to implement a legitimate interest, and your objection is justified by a special situation, which will result in us ceasing to process your personal data, until we prove the existence of valid legitimate grounds for processing, overriding the interests, rights and freedoms of the data subject, or grounds for establishing, pursuing or defending claims;
- Right to data portability:you have the right to request data portability, if the data is processed on the basis of consent or for the conclusion or performance of a concluded contract, and the data is processed in an automated manner.
- Right to withdraw consent:you have the right to withdraw your consent to the processing of your personal data by us at any time (without prejudice to the lawfulness of the processing performed on the basis of consent before its withdrawal).
To some extent you may exercise your rights directly on our Website (e.g., by amending incorrect data). In other cases, to exercise your rights, please contact us at via the chosen channel as provided above.
In addition, if you believe that processing of personal data performed by us is not compliant with the applicable personal data protection provisions, you have the right to lodge a complaint with a personal data supervisory authority. In Australia, you can contact the Office of the Australian Information Commissioner (OAIC).
You can find at:
https://www.oaic.gov.au/consumer-data-right/consumer-data-right-complaints
- FINAL PROVISIONS
We reserve the right to update and change this Policy at any time. In this case, we will publish changes to the Policy through our Website. If any substantial amendments will be introduced to this Policy, we may notify you using different channels e.g., direct notification via e-mail.
This Policy enters into force on [25-July-2024].